Yellow Seed’s website emerged as a platform for Collaborative Trade. We make people, products and resources visible so trade can happen with greater transparency and ease.
Collaborative Trade is fundamentally about people, uniting individuals working in production, logistics and markets, by providing opportunities for each person to help create systems that work better for everyone involved. Collaborative Trade aspires to create wholeness by addressing market gaps and challenges systemically and holistically, by finding productive ways that every person impacted by a system can participate in improving that system. It is about building relationships, where two or more parties can achieve common goals by creating alignment around a shared vision, as well as joint strategies to address concerns beyond the view of any particular stakeholder.
This means more fulfilled, prosperous farmers and more satisfied buyers searching to discover those farmers. This means more transparency and participation along the way. This means more reliable, equitable and sustainable markets, from farm to port, maker to consumer.
While this win-win paradigm may be hard to envision in our current system, we know new solutions will emerge as farmers are made visible to buyers who want to find them, and more people are able to engage in ways that are meaningful and provide value.
Collaborative Trade is an evolution of fair and direct trade. It unites people on a larger scale, to share resources and work together so we can multiply the positive effects of all of those committed to equitable and sustainable trade.
Learn more about Yellow Seed’s model here.
To learn more about the 3 stories that bring the Yellow Seed’s Collaborative Platform to life, see the video “Value Made Visible.”